Bragg's Organic Apple Cider Vinegar has always been a great seller! But vinegar is not always a favorite flavor and can be hard to swallow, so we can up with a delicious solution. We added organic apple juice and a pinch of organic cinnamon to give it a refreshing kick! Now you can get all the benefits of raw organic vinegar and enjoy a rich apple flavor at the same time! It is thirst-quenching, low in calories, energy-boosting, and contains all the natural goodness of Bragg's organic apple vinegar in a convientent bottled drink. We were surprised just how delicious drinking vinegar can be!